HP Inc. is introducing its newest PCs, displays and accessories at this year’s Consumer Electronics Show (CES) in Las Vegas. The company’s latest innovations include the first notebook and sleeve made with ocean-bound plastics.
“We are passionate about creating devices and computing experiences that lead us into the future and enable more freedom in how the next generation creates, consumes content and collaborates,” said Alex Cho, president of personal systems for HP Inc., in a statement. “As the PC becomes increasingly relevant, HP continues delivering amazing devices and display and accessory innovations that deliver both performance and lightness, durability and design and mobility and privacy.”
During a December 18, 2019, webinar ahead of CES 2020, Mike Nash, global head of customer experience and portfolio strategy for personal systems at HP Inc., explained that HP was wrapping up 2019 as part of the company’s path to reinvention and sustainability. He pointed out that roughly 34 percent of U.S. workers would take a pay cut of up to 5 percent in order to work out of the office more. Gen Z engages with online content more than 10 hours a day. And, on average, Gen Z and millennials use five screens per day, which presents challenges when connecting devices to their ecosystem of accessories.
Nash also noted that environmental sustainability, enhanced privacy and security and the notion of freedom are the top underlying trends of HP’s latest products.
“Almost 82 percent of customers are likely to buy environmentally friendly products, and they want to feel good about the products they’re buying and using every day,” explained Nash. “At CES, we are announcing a large number of things that really support this notion of freedom and sustainability.”
For instance, HP has updated its Elite DragonFly, the world’s first notebook made with ocean-bound plastic. The company has built in Tile support, a leading smart location company, that allows users to easily see where a misplaced or lost notebook is. Tile’s Premium service also alerts users when a device has been left behind.
In addition to the Elite DragonFly, HP announced a family of sustainable accessories, including HP’s first recycled laptop sleeve.
“Our goal at HP is to create the world’s most sustainable PC portfolio, period. Elite DragonFly is the world’s first notebook with ocean-bound plastic, in which 82 percent of the mechanical parts of this device are based on recycled material,” said Nash. “The HP Elite Display 273D is the world’s first display with ocean-bound plastics, made from the equivalent of three 16-ounce plastic water bottles used to make up the 27-inch device.”
The HP Renew Sleeve is 100 percent manufactured from recycled ocean-bound plastic. According to Nash, because of the way the sleeve device is woven together, only 1 gram of the manufacturing process is wasted. In addition, HP has released a family of different bags and backpacks from the HP Renew Series that are made with recycled plastic.
The HP Renew Series includes a backpack, topload, tote and slim brief made from 100 percent recycled polyethylene terephthalate plastic bottles that are shredded into small pellets, melted into a thin fiber, spun into a roll and woven to create eco-friendly bags in grey or navy for up to a 14- or 15.6-inch diagonal laptop.
Last October, HP announced its mission to achieve 30 percent recycled content in its products by 2025 and recycle 1.2 million tonnes of hardware and supplies—five times more than its previous rate. As part of that commitment, in its packaging, HP is working to replace plastic foam with molded pulp.
“We are very much driving the overall resale and recycling of our devices, making sure that we’re allowing resale and recycling in 76 countries and helping to ensure that we have the ability to reclaim and repurpose old devices so all our devices can get a whole new second life,” said Nash. “One of the proudest moments for HP over the last year is being recognized as the most responsible company by Newsweek. We are super excited about this recognition that comes as a result of an enormous amount of focus in managing how we build products, design products and run our supply chain.”
Nash emphasized that HP is also improving the energy efficiency of its devices, increasing the recycled plastic and metal components in its devices and reducing chemicals of concern in both its products and manufacturing process.