Coors Light and environmental leader the Leave No Trace Center for Outdoor Ethics announced a new initiative to ensure parks across the country will be accessible and enjoyable for future generations through their program “The Explore-Refresh-Protect Project.”

The Explore-Refresh-Protect Project will expand the reach of Leave No Trace’s education practices and programs to areas in need across the country, called “hot spots.” Leave No Trace hot spots are areas suffering from the severe impacts of outdoor activities that can thrive again with Leave No Trace solutions.

“Hot spots have essentially been ‘loved to death’ and are at risk of being harmed beyond repair. The involvement from Coors Light in this important initiative will make a tremendous difference,” said Dana Watts, Leave No Trace’s executive director, in a statement. “By working together, important environmental solutions will reach potentially hundreds of thousands more people.”

Both organizations believe real park restoration and preservation can only be accomplished through education and ensuring everyone plays an active role in minimizing their footprint.

The project will be a catalyst for environmental change by celebrating and supporting the volunteers across the country who make hot spot recovery possible.

“Fans of Coors Light love exploring and seeking out their next adventure—often in parks and outdoor areas across the country,” said Alan Bremerkamp, Coors Light brand manager, in a statement. “This love of exploration can lead to damage in the very places people go to fuel their thirst for adventure, and our partnership with Leave No Trace will allow us to protect these spaces on a grander scale.”

The program is already underway with activations beginning in September. The partnership will extend into 2019, expanding the overall reach and impact of programming through a number of new initiatives, to help ensure future explorers can experience and protect the nation’s natural resources.