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Aurora World Launches Ambitious Sustainability Initiative

Global toy company focuses on going green and cutting waste for 2019 and beyond.

Aurora World announced a new and expansive sustainability program, which is its first major company-wide environmental effort.

"In the last few years, here at Aurora World, we have made a conscious effort to reduce waste and help protect the planet—cutting paper usage over 30 percent by switching to a digital filing process," said Michael Kessler, senior vice president of sales and marketing, in a statement. "Now, more than ever, is the time to go green. After years of searching, we have finally found all the resources needed to make a significant impact. By using recycled products and cutting waste, we can contribute to a better world."

In 2018, Aurora began the transition from plastic fill to 100 percent post-consumer fill (fibers made from recycled materials) for its most extensive and diverse line, Destination Nation—found in zoos, aquariums and museums, among other locations. It was the first Aurora line to use eco-friendly recycled biopolymer pellets last year as well, according to the company.

Beginning this month, Aurora World will adopt 100 percent post-consumer polyester for all its products. The company added it will begin utilizing eco-friendly recycled biopolymer pellets in all Aurora World products. These pellets are used to give plush toys weight and the best shelf appearance; alone, they account for more than 3 million pounds of recycled plastics annually, noted the company.

In addition, the current standard satin sewn-in label will be replaced with recycled satin. Not to mention, the hang tag will no longer be coated with UV and will be made with 100 percent recycled paper. Aurora World said it will source other recyclable materials that will make a “remarkable contribution to having its plush become entirely eco-friendly.” These changes will be finalized on all products before the end of this year.

Furthermore, the company stated its master shipping cartons are already made of recyclable material and will begin carrying the U.S. recycled product symbol. In other shipping developments, Aurora World will also replace plastic packing tape with paper packing tape and use fewer poly bags.

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