The Heap

Reality Check (with video)

Waste Management Inc. is no stranger to reality shows, having already been featured on “Undercover Boss” and “Project Runway.” And now, the company’s advertising account will take center stage.

The Houston-based solid waste company is back on screen April 30 in the debut episode of “The Pitch,” a new AMC network series about advertising firms competing for a company’s account. Waste Management’s Dave Aardsma, chief marketing officer, said in a news release that it’s a better way to explain the brand than a traditional ad campaign.

The new show is from the same network that brings you “Mad Men,” so maybe they’ll cross-promote and we’ll get to see Don Draper driving a garbage truck.


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