Steven Averett, Content Director, Waste Group

January 1, 2009

1 Min Read
X-Rated and Corrugated

The reassignment of phone numbers can often have unforeseen but amusing consequences. Take, for example, the toll-free number established by the Corrugated Packaging Council (and printed on innumerable corrugated containers) to provide information to companies seeking to recycle their cardboard. Callers expecting environmentally-friendly advice may have found the voice at the other end of the line a little too friendly, as the phased-out 1-800 number had subsequently been bought up by a phone-sex line.

Everything worked out for the best in the end. The Council tapped a new revenue stream, while callers found themselves oddly aroused by steamy details of corrugated cardboard's rigidity and ability to bend into any shape imaginable.

SOURCE: U.S. News & World Report

About the Author(s)

Steven Averett

Content Director, Waste Group, Waste360

Steven Averett joined the Waste Age staff in February 2006. Since then he has helped the magazine expand its coverage and garner a range of awards from FOLIO, the American Society of Business Publication Editors (ASBPE) and the Magazine Association of the Southeast (MAGS). He recently won a Gold Award from ASBPE for humor writing.

Before joining Waste Age, Steven spent three years as the staff writer for Industrial Engineer magazine, where he won a gold GAMMA Award from MAGS for Best Feature. He has written and edited material covering a wide range of topics, including video games, film, manufacturing, and aeronautics.

Steven is a graduate of the University of Georgia, where he earned a BA in English.

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