Plastic waste that washed ashore or was left on the sand by beachgoers will make up to 25 percent of a first-of-its-kind product hitting shelves this summer in France. And it wouldn’t be possible without the help of a company in New Jersey.

The Head & Shoulders product, according to Procter & Gamble, will be the first recyclable shampoo bottle comprised specifically of recycled beach plastic.

But in order for P&G to get their hands on this plastic, they need assistance from Trenton-based TerraCycle, which prides itself on making the most out of hard-to-recycle materials.