Environmental group A Plastic Planet has launched the world's first "Plastic Free Trust Mark," which aims to help make shoppers aware of products that come in packaging made entirely without plastic. Instead of plastic, these products come in packaging made from carton board, wood pulp, glass, metal and certified-compostable biomaterials.
The trust mark is already being used in U.K. supermarket chain Iceland Foods, Dutch grocer Ekoplaza and tea brand teapigs.
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Even if you try to avoid buying plastics, you might be surprised to find it lurks in many common food and beverage containers, including tin cans, disposable coffee cups and even tea bags.
On Wednesday, however, the environmental group A Plastic Planet debuted the world's first "Plastic Free Trust Mark" to help shoppers know that their products are packaged entirely without the non-biodegradable material, which harms marine life and has entered the larger food chain.
"Now we all know the damage our addiction to plastic has caused, we want to do the right thing and buy plastic-free. But it is harder than you think and a clear no-nonsense label is much needed," said A Plastic Planet co-founder Sian Sutherland in a statement.