There’s no denying social media has become ubiquitous. It’s easy to get overwhelmed by the numbers: Some 73 percent of adults use social networking, according to a Dec. 2013 report from Pew Research. Facebook remains the dominant platform, with 71 percent of adults using that site. Meanwhile, 22 percent say they use LinkedIn and 18 percent use Twitter.
By the end of 2013, Facebook claimed 1.23 billion users worldwide. Twitter, meanwhile, boasted more than 600 million u