Earlier this year, Pitkin County, Colo., revealed that the average citizen produces 10 pounds of waste per day. In response to that statistic, the county’s landfill has launched a “Talking Trash” campaign to help promote the importance of recycling, reuse, refuse and composting.

While the county has a decent recycling rate of 40 percent, its level of construction and demolition debris making its way into the landfill is 64 percent.

Aspen Public Radio has more details:

Pitkin County developed a dirty reputation earlier this year when it was revealed that the average citizen produces 10 pounds of waste per day. In response, officials have launched a campaign to change people’s trashy behavior.

For months now, animated characters like a paper coffee cup, a discarded shoe and a greasy pizza box have been dancing across television screens and appearing in local print ads, as part of Pitkin County Landfill’s “Talking Trash” campaign. The landfill is reaching capacity, and the majority of items that are dumped each day could have been recycled, reused, refused or composted.

Solid waste manager Cathy Hall said it's too soon to calculate direct impacts of the campaign, but the 15-year lifespan could be significantly extended if people understood more about the final resting place of their discarded items.

Read the full story here.