With only 38,000 out of a possible 215,000 signing up for a recycling rewards program in Fort Worth, Texas, officials there are looking to shift how the program works in 2017.
In January, according to the Star-Telegram the program “will stop rewarding residents based on their recycling efforts and will only award points earned online at Recyclebank.com through taking quizzes, making pledges and completing other interactive activities.”
Recyclebank came to Fort Worth in 2012.
On average, 3,800 to 4,000 of those earn points monthly, she said.
Instead, the savings from the program will be used to market recycling programs with businesses, where the city now feels it will have a greater impact on the life of the city’s landfill, Covey said.
The move comes as Code Compliance completes its 20-year Comprehensive Solid Waste Management Plan.
The city will no longer pay $300,000 to Houston-based Waste Management, the city’s trash contractor, for the program. Waste Management contracted with Recyclebank, a subsidiary of New York-based Recycle Rewards Inc., to operate Fort Worth’s program, said Robert Smouse, assistant director of the city’s Solid Waste Services.