Nestlé Waters North America announced this week it has begun adding new recycling labels to its bottled half-liter products in the U.S., marking the start of one of the company’s most significant environmental initiatives.

With the new program, Nestlé Waters officials said their business would become the first beverage manufacturer in North America to add the How2Recycle label to all its major U.S. bottled-water brands. They anticipate completing the undertaking next month.

“Our goal has been to find a compelling and simple way to educate and encourage all Americans to recycle the bottle,” Nelson Switzer, Nestlé Waters chief sustainability officer, said in a statement. “By adopting the How2Recycle label, millions of consumers will now have a clear and consistent recycling guide on the side of the bottle — driving recovery of the bottle and a reduction in environmental impact.”