NSWMA Launches Image Campaign

The Washington-based National Solid Wastes Management Association (NSWMA) launched its Environmentalists. Every Day: Americas Solid Waste Industry campaign, a national program aimed at local governments, public officials and media to increase their awareness of the solid waste industrys importance.

In every community, the men and women of Americas solid waste industry play an increasingly important role in solving some of todays most pressing environmental challenges, protecting the environment and public health by efficiently and reliably removing and managing the nations trash, said Bruce Parker, president and CEO of NSWMA, in a press release. Our new program will help the people who work in our industry tell their customers, neighbors and friends about the contributions they make to their communities and the nation.

The campaign includes a Web site, www.environmentalistseveryday.org [3], a comprehensive toolkit for NSWMA members to carry out their own awareness programs and plans for training to help members to get their programs running.