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Adidas

Adidas Has Sold More Than One Million Pairs of Sneakers Made from Ocean Plastic

The shoes are made through a partnership with Parley.

Adidas, the German shoe and activewear manufacturer, has partnered with Parley, an organization that fights against ocean pollution, to produce shoes made from ocean plastic. More than a million pairs of the shoe have been sold, according to an announcement from Adidas.

On average, 11 plastic bottles are used to create each pair of shoes. Rival shoemakers Allbirds and Nike are also producing shoes from sustainable materials and achieving a great deal of success. Allbirds produces shoes from wool and eucalyptus tree fiber, while Nike recently released a shoe made from recycled leather fiber it calls Flyleather.

Business Insider has more information:

Adidas started its partnership with Parley in 2016 with a limited run, but drastically doubled down on it in 2017 with a full collection.

Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining, and sock liner covers.

Adidas isn't the only one that is doubling down on sustainability. The comfort-focused Allbirds, known for their sneakers made from wool, just released a shoe made from eucalyptus tree fiber. The company boasts that this new material is a rethinking of what material can be made from shoes, and is much more sustainable than traditional methods.

Read the full story here.

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