The Nickel Institute and the International Stainless Steel Forum (ISSF) have announced a joint advertising campaign to promote recycling.
The print portion of the campaign consists of five full-page advertisements featuring photos of stainless steel architecture, stainless steel trains, stainless steel surgical instruments and food processed in stainless steel equipment. The accompanying text points out that the stainless steel used in these applications typically contains 60 percent recycled material. It goes on to note that at end of its useful life, the steel will again be recycled and returned to service.
The campaign also includes a series of Flash video clips featuring international actors affirming in six different languages that stainless steel is “one of the world's most recycled materials,” that it is “recycled more than paper or glass” and that “recycling is everyone's responsibility.”