General Mills Unveils Waste Reduction Goal

The General Mills food company has announced a goal of reducing its solid waste generation by 50 percent by 2015. The goal is part of the company’s sustainability initiative, which also includes goals of reducing water usage by 20 percent, energy consumption by 20 percent and greenhouse gases by 20 percent — all by 2015.

“Preserving and protecting the environment for generations to come is an important aspect of General Mills’ mission of nourishing lives,” said Jerry Lynch, chief sustainability officer for General Mills, in a statement. “We’re proud of the progress we’re making, and we are setting more aggressive goals for even greater progress in the next five years.”