New Jersey-based waste and recycling company Action Environmental Group has partnered with Hopes and Heroes, an organization that funds the life-saving work on childhood cancer and blood disorders at Columbia University Medical Center, to raise awareness and support for National Childhood Cancer Awareness Month.

Action has wrapped its rear-load truck that services the Columbia University Medical Center with a banner dedicated to Hopes and Heroes, and all of the company’s drivers have been given a rubber wristband to show their support on the road.

In addition to raising awareness and support, Action is matching donations up to $20,000 that are made on its dedicated donation website.