Coors Brewing has introduced a new sustainability initiative, EveryOneCan, a summer-long program in partnership with TerraCycle. Coors will look to reduce its environmental impact in a variety of ways, including rewarding consumers with cooler bags made from recycled vinyl advertisements and grills made from recycled kegs.
“Bill Coors pioneered the recyclable aluminum can. Now, an aluminum can has the potential to get back on the shelf in only 60 days,” Zach Fatla, Coors Light senior marketing manager, said in a statement. “We’re proud to be making strides, and creating a more sustainable world is a mountain Coors Light has always accepted as one worth climbing. EveryOneCan is based on the idea that everyone has the ability to have a positive impact on the environment, and we hope we can lead the way, working together with our drinkers.”
These upcycling initiatives are the most recent additions to company’s conservation efforts. To date, Coors Light has built a solar array at its Irwindale, Calif., brewery that can produce the equivalent of 22 million beers per year powered by the sun. Additionally, in 2016, Coors Light cut its aluminum usage by 3.8 million pounds.
In addition to partnering with TerraCycle, Coors Light is working with baseball teams across the country to spotlight sustainability efforts that are taking place in stadiums. The Arizona Diamondbacks, Atlanta Braves, Colorado Rockies, San Francisco Giants, Seattle Mariners and Angels Baseball all will partner with Coors Light on sustainability initiatives this season.
Coors Light will take these initiatives beyond the diamond as well, helping the Carolina Country Music Fest decrease the environmental impact the festival will have on the Myrtle Beach, S.C., community.