Quaker Oats Co. has teamed up with the James Beard Foundation to launch a new food waste reduction initiative called More Taste, Less Waste, which aims to encourage people to think about the value of food and how oats could help transform foods that would otherwise go to waste.
As part of the initiative, the duo is conducting a national content challenging culinary professionals to create recipes using Quaker Oats as a nutritious foundation for recovered foods.
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The Quaker Oats Co., in partnership with the James Beard Foundation (J.B.F.), has launched a food-waste reduction initiative. Dubbed “More Taste, Less Waste,” the program seeks to encourage people to think about the value of food and the role oats could play in changing food that otherwise would be thrown away into foods that are both healthful and tasty.
“We have spent 140 years finding new ways of helping people benefit from the nutrition power of the oat, and we are taking that to a new level with this campaign,” said Jessica Spaulding, senior marketing director for Quaker Foods North America. “The fact that oats can serve as a simple, wholesome ingredient in helping to reduce food waste is a testament to their sustained relevance for more than a century.”
Quaker said it was drawn to the James Beard Foundation for the initiative because of J.B.F.’s culinary approach toward helping change how people eat.