CASE Construction Equipment, a division of CNH Industrial N.V., has named Michel Marchand as its new vice president for North America. Marchand is replacing Scott Harris, who will serve as the new vice president for North America at CASE IH.

“[Marchand] has both comprehensive knowledge of the construction equipment business and a passion for the CASE brand,” said Leandro Lecheta, NAFTA chief operating officer for CNH Industrial, in a statement. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”

Marchand first joined CASE as a business manager in 2009, and before becoming vice president, he served as the regional sales director for Canada. He will now oversee all CASE Construction operations in North America.

“The CASE Construction brand is strong throughout North America, and we have a real opportunity now, with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” said Marchand in a statement. “I am very proud to be a part of the future here at CASE.”