George Gitschel, the founder of EcoHub LLC, has spent the last 25 years trying to find a way to get rid of garbage. His solution, EcoHub, is a 58-step solid waste recycling system that would separate waste into various recycling streams.
For the past several years, the City of Houston was poised to become the pilot city for EcoHub. But Houston Mayor Sylvester Turner recently decided against the One Bin project, awarding trash collector FCC with a $1.6 million-per-year contract. This decision has sparked an outcry from Gitschel, who claims that the mayor snubbed him by excluding him from the contract bidding process.
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It’s hard to tell whether George Gitschel, CEO of EcoHub Houston, loves or hates garbage. He’s spent 25 years trying to find a way to get rid of it. But he also talks about trash the way a rosy-eyed antique collector or junkyard operator talks about the value he or she finds in old things nobody wants: To Gitschel, throwing away tons of garbage in landfills every day is a total waste of good resources.
So Gitschel started looking for ways to reuse trash, to recycle about 95 percent of what we throw away. “I started focusing my energy on how I might be able to end garbage on planet Earth,” he said, hardly exaggerating.