Need to Know Has Passion for Waste Has Passion for Waste's purpose is "rethinking waste".

The Black Eyed Peas singer has created Ekocycle, a range of high-end goods and clothes made from recycled materials and believes the key to environmentally-friendly products are to make them "aspirational".

He said: "Rethinking waste is why I have purpose. For me it's aspiration and inspiration.

Continue reading at The Hamilton Spectator

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