Waste Management Northwest has launched a new video series starring a character named Waste Management Joe, who is described as both a trained psychiatrist and a waste driver. The series, which will roll out throughout December, shows Joe providing "Recycling Therapy" to the Smith family as they bravely try to exorcise their recycling demons.

The first episode, which you can watch below, features Joe counselling young Jimmy Smith through trauma caused by his parents' refusal to divert their food waste.

The use of shock therapy seemed a bit excessive.