The Heap

Coming to a TV Set Near You

The National Solid Wastes Management Association (NSWMA) has unveiled another component of its multi-pronged "Slow Down to Get Around" safety campaign. (NSWMA) has released a television ad urging motorists to drive slowly and with care when maneuvering around trash and recycling collection vehicles. The ad, which is available in a 30- and 60-second version, was created in part with support from the U.S. Occupational Safety and Health Administration.

According to an NSWMA press release, at least half a dozen waste collection workers have been killed during the past after being struck by a car. "Too many families have suffered the loss of a loved one through this sort of incident," said NSWMA General Counsel David Biderman in the press release. "But we can reduce the frequency of this type of accident by educating the general public. We understand why such accidents occur. With some simple changes and better driver education, we can save many lives."

NSWMA is encouraging private haulers and local governments to share copies of the ads with their local radio and television stations. To request a broadcast-quality copy of the ads, contact Biderman at [email protected] or (202) 364-3743.

Earlier this year, NSWMA aired "Slow Down to Get Around" radio ads in 10 cities, and the association also provides "Slow Down to Get Around" decals for haulers to place on their trucks. To request the decals, contact Niehaus at [email protected] or (859) 331-3733.