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Bin Your Bra

Bin Your Bra

binyourbra.jpgHey ladies: Perhaps you consider yourself environmentally savvy. You use canteens and reusable shopping bags. You’ve been recycling since the ’70s. You compost every scrap in your kitchen. But if you live in Japan, you could be doing more!

Earlier this year, Wacoal, Japan’s largest undergarment manufacturer, began collecting used bras for recycling. The company distributed recycling bags, asking customers to fill them with worn out lingerie and send them back. So far, the company has collected 350 bags containing about 36,000 old bras. Ultimately, the 3.59 tons of busted brassieres will be processed and used as solid fuel.

Dolly Parton, eager to do her part, has requested several freight shipping containers from the company.